Paid Search Specialist - Sport Travel

Paid Search Specialist 

SportsBreaks

This is a hybrid role based in our Manchester office with flexibility for homeworking, so you must live within a commutable distance.

January 2025 start date. 

SportsBreaks is the leading live sports experience provider. We provide genuine approved tickets, travel and accommodation, all in one place. We give customers access to the best live sporting events in the world, from world-class football and rugby matches, to bucket-list packages for F1, golf and cricket. Every year, we help thousands of sports fans travel to their dream venue and watch unforgettable live sporting events unfold before their eyes, all back by a world-class customer service rating. SportsBreaks is part of Destination Sport Group, a global sports travel business based out of the United Kingdom. https://www.sportsbreaks.com/

Our new Paid Search Specialist will  plan, deliver and optimise paid search activity for Sportsbreaks, focusing on driving growth in priority areas, working within budget, and returning strong ROAS on all campaigns. The role will also require the candidate to have a solid understanding of user experience best practice and search engine optimisation. 

Responsibilities: 

• Understand our buyer personas, competitors, and have a deep understanding of what drives search intent for our products

• Have a detailed understanding of our products and services and how these fit with our audience base

• Plan, execute, and optimise PPC campaigns on Google Ads, Bing Ads, and other platforms

• Conduct keyword research, set up ad groups, and write compelling ad copy to attract potential customers

• Monitor and analyse campaign performance on a daily basis, reporting performance back to the business and being accountable for the results

• Manage and optimise budgets to maximise ROAS

• Own the AB testing plan for all paid search activity

• Stay up-to-date with industry trends and platform updates to ensure campaigns are following best practice

• Work alongside wider marketing team & assist with ad hoc projects & campaigns 

To be successful within this role, our ideal candidate will:

• Be educated to degree level in a relevant industry i.e., marketing, media, or creative industries

• Have paid search experience for a brand, agency, or sports organisation

• Possess an understanding of (and interest in) sports business and the travel industry

• Be Google Ad's certified (not essential but highly advantageous) 

• Have a base knowledge of user experience, search engine optimisation and conversion rate optimisation

• Be confident in managing a campaign end to end starting from initial brief 

• Experience in using AB testing tools such as VWO

• Experience in heatmap and survey analytical software such as HotJar

• Experience in funnel analytics using software such as Google Analytics

• Be confident in understanding & managing campaign budgets 

• Have a curiosity to always be optimising activity, regardless of current performance level

• Have a positive outlook and the ability to be comfortable with change

• Be passionate about both the analytical & creative sides of marketing 

• Have a desire to keep learning

• Have strong copywriting skills

• Have a sharp eye for detail – it’s the little things that matter

• Have a data-driven approach to digital marketing

• Have strong organisational and planning skills

• Have a willingness to embark on occasional domestic and international travel for work purposes

So, if this sounds like the opportunity you’ve been looking for then please get in touch, we’d love to hear from you!