Sales Manager - Sport Travel

Sales Manager

Mike Burton - Destination Sport Group

This is a hybrid role based in our Gloucester office, you must live within a commutable distance.

As part of Destination Sport Group (“DSG”), Mike Burton create and deliver major brand, customer and revenue focused ticketing and travel programmes around the globe, working in direct partnership with organisations that include the British & Irish Lions and England Rugby. https://mikeburton.com/

Reporting to the Director of Commercial for the Mike Burton Group, the Sales Manager is responsible for overseeing the day-to-day operations of a small sales team, developing sales plans, motivating the team and training & mentoring new and existing team members. The Sales Manager is responsible for coordinating sales operations and implementing sales techniques that allow the business to meet and surpass its sales targets consistently.

No two days are the same in this exciting sales driven role but on a typical day you will assist with:

Strategic direction and Management

• Implementing and delivering multi-channel sales strategies that align with project objectives and rights holders’ ambition and infrastructure, as well as encompassing data, digital and traditional sales approaches.

• Helping to create, foster and develop the right culture and approach to the sales team.

Sales Team Development

• Overseeing the day-to-day operations of the sales team. 

• Setting sales targets and ensuring the team meets and exceeds them.

• Creating and developing sales plans and strategies to expand the customer bases of our joint ventures.

• Motivating the team by encouraging and praising team members and implementing target based bonus programs. Where required taking action with underperforming sales team members.

• Training and mentoring existing team, refining and recruiting new team members.

• Monitoring performance by regularly reviewing team delivery and taking necessary action when needed.

• Building and establishing new relationships with customers, prospects, suppliers, and key members of the group outside of the teams direct reports.

• Always looking for ways to improve the sales processes and subsequently implementing these processes.

Group Wide Development

• Work collaboratively with the organisation’s product, travel, accommodation, events and customer service departments to input and make suggestions to developing market-leading and customer-focused experiential itineraries that are relevant and appealing to the customer.

• To help build, test and refine new and existing products to ensure each product fulfils customer wants and is easy to buy.

• Ensure regular and timely monitoring of sales figures line with product availability and requirements for bespoke, new and additional product in line with demand.

• Continually work closely with the product, insight, marketing and customer services teams to have a swift and informed knowledge of customer feedback as and when events happen

To be successful within this role, our ideal candidate will:

• Have extensive sales experience (within the sport travel industry would be highly advantageous)

• Demonstrate passion & knowledge in sport, particularly rugby is desirable

• Show a keen interest in the world of sales - keeping up to date with industry updates to identify opportunities for the business

• Be confident in managing sales pipelines

• Have previous line management experience

• Have the desire to make a difference, create and implement innovative and impactful sales development ideas

• Possess outstanding interpersonal skills with the ability to communicate to both internal & external stakeholders at all levels of seniority

• Be computer literate with experience of Microsoft office, especially Excel and PowerPoint and CRM

• Have the ability to work within a team environment to achieve team/department objectives

• Be well organised with the ability to work to deadlines and prioritise workloads

• Have the ability to work under pressure and work to tight deadlines, working on multiple projects simultaneously

  So if you are looking for your next challenge, please get in touch we'd love to hear from you!